With that research, we informed ourselves about the use of colors and symbols, and made ourselves more conscious about which elements to avoid, and which elements to incorporate into our logo and brand.
In the PDF below, you can see some of our research, how it informed our design decisions, and part of the logo design process.
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Embrace ASD symbols
In the image below you can see the many symbols I designed in search of what would eventually become our Embrace ASD logo.